Still looking for information about this event, but here are several images first:
MG Exia - July 23rd release, regular version - 3,990 Yen, Ignition Mode - 6,825 Yen, first batch of release special price - 5,250 Yen (inclusive of tax).
1/100 Gale Strike Gundam, Hail Buster Gundam - August release, 2,625 Yen each (inclusive of tax).
Normal Scale Sangokuden Kan-U Double Zeta Gundam & Chouhi Zeta Gundam - under planning.
Seriously? ^^
All images from Ruli Plamodel Forum and Toysdaily.