A way more complicated design with more pattern elements as compared to Eva Unit-1. The lighter purple color scheme may be more preferable as well. A few more images of a painted complete figure can be seen in this previous posting.
March release, 8,400 Yen (inclusive of tax).
Images are from ToyWorld Forum.
Also, new images of Robot Damashii [Side Mashin] Ryujinmaru days before its actual release.
December 26th release, 3,990 Yen (inclusive of tax).
Images are from Amiami.