While it doesn't have the mecha details, it is indeed a complete frame for a 1/144 scale Gunpla. Also, silver pin-like parts on the helmet and chest, which are labeled as silver foil.
The golden one for the chest verniers are labeled as gold foil.
July 24th release, 2,625 Yen (inclusive of tax).
Images are from Bandai 30th Anniversary's official site.