SoftBank Corporation, a telecommunication company in Japan announces the release of a new mobile phone designed with the theme of E.F.S.F. and Gundam RX-78-2 called Gunpla 945SH G Ver. GP30th. The color of the phone is white, with the battery cover designed after Gundam RX-78-2's shield. The digital text and icons on the phone's display are designed to be following that theme as well. Also comes with customized decals featuring E.F.S.F. and Amuro Ray's insignias.
Furthermore, a brand new model kit of Gundam RX-78-2 is developed and is limited to this mobile phone. In 1/100 scale (180mm tall), this model kit is said to the first to feature a "Metal in Frame". Not very sure what that is, maybe some parts of the frame are made of metal parts I suppose. Some of the mechanical details are newly designed.
Comes with a special recharger for the phone that doubles as the display base for the Gunpla. ^^
Limited production. Pre-order will begin tomorrow (May 19th). September release, price TBA.
Images from the launching ceremony:
Images are from SoftBank, SoftBank Press Release, IT Life Hack and CyberGundam.