First shown at Shizuoka Hobby Show 2010, you can see that it's being labeled as "Vol. 2" (第2弾) in the Bike Helmet series. Vol. 1 was announced back in mid October last year, featuring Roy Focker and Hikaru Ichijyo types.
August release for Ozma Lee type. Price TBA.
Image is from Yamato.
Another Macross related news, Wave just announced that its 1/72 MBR-04-MkVI Tomahawk plamo kit, announced in mid February, will have its release date delayed from June till August.
The price is 7,140 Yen (inclusive of tax).
Information is from Wave. Images are from this previous posting.