Designed with Gundam motif.
Original Gundam emoticons.
1/100 "Metal in Frame" Gundam RX-78-2 bundled.
Customization possible via the decal sheet included.
Pre-order has started on SoftBank since May 19th. 73,920 Yen/97,920 Yen (inclusive of tax) - different pricing for different coverage signup and payment schemes.
There will be a formal release ceremony to be organized by SoftBank Corporation tomorrow (September 9th) at 11.30AM (Japanese time). The even will be streamed on UStream.
Images are from Gundam Dot Info.