UCC Coffee has been releasing quite a few sets of Evangelion-themed milk coffee prior to this new one.
Called "UCC Coffee Milk & Coffee 250g Blu-ray & DVD Release Commemorative Special Figure Set", there are three sets to be collected, featuring Rei Ayanami, Shikinami Asuka Langley and Mari Illustrious Makinami. The can will feature the illustration of each character, done by Honda Takeshi, the Animation Director of the movie. On top of that, each set will also come with a figure produced by Kotobukiya.
These canned milk coffee sets will be available in Lawson (convenience store), Eva Store (specialized store selling Evangelion merchandices), Animate and Kotobukiya stores in Japan,
Each set (250g milk coffee + figure) is priced at 698 Yen (inclusive of tax). It will also be released as a case containing 5 sets x 3 types of 250g milk coffee + figure. The price for each case is 10,470 Yen (inclusive of tax).
The release date is April 27th.
Eva fans are going to get this for sure I believe. ^^
Images and information are from AV Watch.