This new Chogokin brand is called Super Robot Chogokin (スーパーロボット超合金). It's essentially smaller-sized Chogokin collectibles (less than 20cm) with lower price (as compared to Soul of Chogokin). It's meant for much wider customer appeal I suppose.
First 4 releases under this new product series are revealed as well:
Super Robot Chogokin Mazinger Z
140mm tall. Made of ABS, POM, PVC and some die-cast parts. Comes with various option hand units, Enhanced Rocket Punch (right), Mazinger Sword. August 6th release, 3,675 Yen (inclusive of tax).
Weapon Set for Super Robot Chogokin Mazinger Z
August 6th release, 1,050 Yen (inclusive of tax).
Super Robot Chogokin Great Mazinger
August 27th release, 4,725 Yen (inclusive of tax).
Super Robot Chogokin Alteisen
Late October release, 5,040 Yen (inclusive of tax).
Images are from the press release file from Bandai.
