The illustration on the tumblers are the 4 Gundam Meisters and their new Gundams for the movie.
Lawson Japan limited release. Pre-order period has started since July 15th, and will end on September 9th. September 16th release, Each set - cinema pass and tumbler, is priced at 2,140 Yen (inclusive of tax).
The pre-order method above applies to those who are picking up the item at the nearest Lawson store their specified when they placed the order. Apparently you can also have it sent to you, and the pre-order period for that would be different - between September 10th and 17th, item will be sent 7 days after the order is placed. Each set - cinema pass and tumbler, is priced at 2,140 Yen (inclusive of tax) as well.
The movie will be released on September 18th.
Images and information are from Anime Newtype Channel and Lawson.