2 pre-order periods for this Robot Damashii: first one is from July 27th till September 2nd, price is 25,200 Yen (inclusive of tax); second date is September 3rd onwards (closing date TBA), price is 28,000 Yen (inclusive of tax). December release.
Also shown in the last image is Robot Damashii [Side KMF] Mordred, a brand new item on display at Chara Hobby 2010. Release info TBA.
Images are from ROBOarts Diary.