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An awesome box cover design, featuring the Last Shooting scene from the anime.
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Special coating for all the parts. Nice ^^
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The articulation isn't really the selling point here though, since it's just the same as the original kit.
All images from Yahoo!.
EDITED: a bit of update on Gundam Unicorn from SRW Hotnews:
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Beam saber 'hidden' in the forearms of Unicorn! Now that's something new ^^
BTW, this is the first photo of Unicorn having some sort of action instead of the usual standing-looking-very-cool pose XD.